Sertaç Taşdelen (b:1983, Turkey) is the founder of binnaz, faladdin and iyilikpaylas; and the city director of House of Genius Istanbul.

He holds a bachelors degree in Business Administration from Bilkent University, Turkey. He travels extensively with current base in Istanbul.

After having worked for Ernst & Young Business Advisory in Dubai and Singapore practices for 7 years; he quit his corporate career; to chase his entrepreneurial and artistic endeavors.